Gabi Searles
Years of experience building brands from the ground up
Years of design direction and management experience
That means I start with understanding how people think, work, feel, and move through the world. From coworkers to clients to audiences, I’m fascinated by how people interact with their environment. This understanding shapes how I craft brands and lead teams, ensuring that design serves as a bridge between people and communication.
To me, great design is about making communication accessible. Strategy is at the heart of this, it uncovers the human element in every brand. Over the course of my career, I’ve applied this philosophy to hundreds of clients, shaping empathetic brands that connect to the individual. Whether working with a global powerhouse or a scrappy startup, I approach each challenge with the same curiosity and care.
This mindset has been especially valuable in the CPG space, where design must align real human needs with a brand’s promises. By blending strategy with empathy, I create experiences that connect, engage, and inspire.